A monthly roundtable for people responsible for organic traffic at their company. There is no speaker. Everyone brings one problem and one thing that worked, and we go around the table. Attendance is capped at twelve so it stays a conversation rather than a presentation. The rule is that you share real numbers or you do not share, and everything in the room is confidential. Topics recently have been dominated by answer engines and what they do and do not cite. Participants come from ecommerce, healthcare, real estate, and two nonprofits, which makes the comparisons useful. Coffee and breakfast are covered by whoever hosts that month.